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The Biker & Baker Brand Development

Adam Banton is a pro-BMX and mountain bike rider with a nutrition-conscious that has been influenced by Jennifer, his wife, as well as a desire to extend his riding career by taking care of his body. Biker & Baker was born from Adam & Jennifer’s unique passions and Gratitude Granola was created to fuel that passion. An uncompromising, clean ingredient deck bring the unique flavor combinations to life.



Strategy, Brand Identity, Copywriting, Naming, Product Development, Packaging Design, Illustrations, Print Sourcing, Material Sourcing, Marketing Materials