Known for being expensive and central to national cuisines from Morocco to the Himalayas, Saffron is a complex wonder that is gaining popularity in the medicinal and cosmetic industries on top of the culinary world. Rumi Spice brings a brand promise of purity and authenticity and its roots in Afghanistan brings a mission to establish a social enterprise based on a crop that could offer better returns than illegal opium poppy cultivation.
Luxury packaging with foil print finishes give consumers the premium experience a product of such high-grade commands. Education is conveyed through literature that tells their story, their mission, and ways to enjoy saffron and its multitudes of benefits.
Deliverables
Packaging Design, Mechanical Production, Print Sourcing, Marketing Materials